![]() Mitsuko Shimomura is a Japanese journalist.Įdwin M. He served in World War 2 as a Lieutenant in the Imperial Japanese Navy and met Masaru Ibuka, eventually going on to found Sony Corporation with him. Morito graduated from Osaka Imperial University with a degree in physics. Akio Morita is one of the co-founders of Sony and in his conversational style readers are welcomed into the world that is Sony, and ultimately Japan. The Japanese way is in their culture, their very blood. ![]() Incomparable quality in fact, and the secret behind the success and radical change of Japan is open for all. Today's generation views Sony, and generally all Japanese, products as those of the best quality. ![]() One example of this change is visible in the growth of what began in a derelict departmental store and eventually became one of the greatest electronics giant of the twentieth century. Before World War 2, it was ludicrous to associate the word quality with Japan. Japanese quality has never meant the same as quality anywhere else. Made In Japan is the story of Sony and Akio Morita, the man who made it possible. A few businessmen gathered in a scorched department store in Tokyo, founding a company that soon became synonymous with the word quality. ![]() A post World War 2 Japan was known for shabby quality. ![]()
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